LeadSquared alternative for solopreneurs, or an add-on alongside it

Yes. LeadSquared's own story page says it started in 2011 as a marketing agency, MarketXpander Services, and that LeadSquared launched in 2013. It lists offices in Bengaluru, Karnataka, the US and the UAE, and its pricing page says its data centres are in India, the US and Singapore.

It describes itself as an AI CRM for sales, marketing, service and field teams. Its pricing page says the businesses that fit it best are marketplaces, financial services, education, healthtech, real estate and other B2C businesses with high sales volume. Its Sales plans include lead distribution, assignment quotas, check-in and check-out tracking, sales groups, a mobile CRM with cloud calling, workflow automation and lead quality and engagement scoring.

In short, it's built to run a sales team. That's worth knowing before you compare it with anything built for one person.

As LeadSquared's pricing pages showed them in India on 20 October 2026:

Outside India the same pages show prices in US dollars. Every plan has a Let's Talk button rather than a sign-up, and the pages mention special pricing for select startups and custom plans by request. A free plan or self-serve free trial wasn't listed on the pages checked.

ownyourclick is priced per account, not per user: Solo ₹699 a month for one person, Team ₹1,299 a month for any number of people, and Agency ₹3,999 a month for up to 10 workspaces. Yearly costs ten months. Every account starts with 7 days of Team, free, with no card. See pricing.

Probably not yet. When it's just you (a consultant, a coach, a freelancer, an agency of one, a small service business), there's no team to distribute leads to and no field force to track. The jobs you do have are smaller and daily:

• Know where each enquiry came from: which post, video, ad or WhatsApp message.
• Know who to call first, when ten people enquire and you have an hour.
• Keep every lead in one list you can open on your phone, without learning a new app.

That's what ownyourclick does. Paste one line of code on the landing page or site you already have, and every form fill becomes a row in your own Google Sheet with its Source and UTM columns, a hot % from how long they actively read, how far they scrolled and what they clicked, and a Status and Notes you change in the sheet. Make a UTM link with a source for each place you post, and you'll see which places bring clicks and which bring leads. The Solo plan is ₹699 a month.

When you hire a sales team that needs leads assigned, calls logged from a mobile app or field visits tracked, that's the point to look at a sales CRM like LeadSquared.

Yes, as an add-on. ownyourclick doesn't need you to move your CRM. It works on your landing page and your links, the step before a lead reaches any CRM:

• A short link for every place you post, with clicks by source, country, device and hour.
• A hot % on every lead from their behaviour on your page, compared with your page's best leads. 70% and up is hot.
• Every lead in your own Google Sheet too, with its source, first source and campaign. On a connected sheet, Status and Notes sync both ways, within about a minute.
• Payments matched to the lead who paid, from Razorpay, Dodo Payments or Stripe.

LeadSquared captures UTM values too: its help pages say UTM source, medium, campaign and content are saved on the lead from LeadSquared landing pages and their forms. What ownyourclick adds is the short link per place you post, the behaviour score and a sheet of your own, using the form you already have.

There's no built-in LeadSquared connection. If you want ownyourclick's leads in LeadSquared as well, connect them yourself: a UTM link can send each lead to a webhook such as Zapier or Make, with its hot_pct and source, and on the Team plan the API returns every lead. LeadSquared lists an API framework and webhooks on its Sales plans.

From each company's public pages, read 19–20 October 2026.

Sources: leadsquared.com/sales-crm-pricing, leadsquared.com/marketing-automation-pricing, leadsquared.com/our-story and LeadSquared help: capturing UTM parameters, read 19–20 October 2026; ownyourclick pricing and docs.

Said plainly, ownyourclick has:

• no lead distribution, assignment quotas or round-robin
• no dialer, no call recording and no call logs
• no mobile CRM app; you work leads from the dashboard or the Google Sheet, and there's nothing for field teams such as check-ins or territories
• no capture of Facebook or Instagram instant forms; it works for ads that send people to your page
• no cost per lead by itself, because it doesn't import ad spend

If your business runs on those, LeadSquared or another sales CRM is the right tool, and ownyourclick can still sit alongside it for links, the hot % and a sheet of your own.