Lead scoring that tells your team who to call first

Lead scoring gives each lead a number for how likely they are to buy, so a sales or calling team spends its time on the right people. There are two kinds:

• Fit: who they are. Their job, company size or budget, usually from form answers.
• Engagement: what they did. How much they read, clicked and came back.

ownyourclick does engagement scoring, from your own landing page, with nothing to set up.

For each lead, ownyourclick measures:

• Active time on your page, across all their visits since their last enquiry. A hidden tab or an idle visitor doesn't count.
• Scroll: how far down the page they got.
• Clicks: how many things they clicked.
• Optionally, visits: how many times they came back.

Each measure is compared with your page's best leads: the 95th percentile of the page's newest 2,000 leads, so one outlier doesn't set the bar, or the highest so far while the page has fewer than 20 leads. Each counts up to 100%, and the hot % is their average. Imported leads aren't used to set the bar.

So a lead at 80% engaged about as much as your most engaged leads; one at 15% barely looked. 70% and up is hot (red); 40% and up is warm (yellow).

Two people fill in the same form with the same answers. One read your whole page for six minutes and came back twice before enquiring; the other filled it in twenty seconds after landing. Their form answers can't tell them apart. Their behaviour can, and it's the first thing a good salesperson would want to know before calling.

• On the page's Leads tab, with the filters Warm and hot (40%+) and Hot only (70%+).
• In your Google Sheet's HOT % column.
• In webhooks (hot_pct) and the API, for your own tools.

The sheet and webhooks get the score as it was when the lead arrived; the dashboard keeps it up to date as more leads come in and the bar moves.

1. Start each session with Hot only (70%+), newest first.
2. Then work warm leads (40% to 69%).
3. Leave cold leads to a WhatsApp automation that follows up by itself, and call them when they reply.
4. Move each lead's status as you go, so nobody calls the same person twice.

It knows how someone behaved on your page, not their budget or whether they picked up the phone. It's relative to your page's own leads, so a hot % on one page isn't comparable with another page's. And it needs the tag on your page: leads from Facebook instant forms or typed in by hand don't have one. Use statuses and notes for everything the call tells you.