Free tool

Free UTM builder: create UTM links in seconds

A UTM link is your page's address with tags added, such as ?utm_source=instagram&utm_medium=social&utm_campaign=diwali, so your analytics show where each visit came from. Paste your page's address below, pick where you're posting it, and copy the link. It's free, and works without signing up.

Build your link below · or start a 7-day free trial to track every click. No card needed.

Your UTM link

https://yourbrand.com/webinar?utm_source=instagram&utm_medium=social&utm_campaign=diwali-batch&utm_content=bio

Save this link and track every click

Saving it starts a 7-day free trial, no card: a short link that counts every click by source, place and device.

What are UTM parameters?

Five tags you add to a link. Analytics tools such as Google Analytics, and ownyourclick, read them when someone arrives:

Tag	Says	Example
`utm_source`	Where the link was posted	`facebook`, `youtube`, `whatsapp`
`utm_medium`	What kind of channel	`paid_social`, `cpc`, `video`, `email`
`utm_campaign`	Which campaign or launch	`diwali-batch`
`utm_content`	Which ad, post or button	`reel-student-story`
`utm_term`	The keyword or audience	`neet-coaching`

Only utm_source is essential; add the others when they help you compare.

How should you name UTMs?

Lowercase, always. Analytics tools treat Facebook and facebook as two different sources.
No spaces. Use - or _: diwali-batch, not Diwali Batch.
One name per place. Decide on instagram (not ig one day and insta the next) and stick to it.
A campaign per launch or offer, so you can compare them later.
Don't put UTMs on links within your own site. They overwrite where the visitor really came from.

What UTMs should you use for Facebook and Instagram ads?

In Meta Ads Manager, put these in the ad's URL parameters, not in the website address itself. Meta fills in each {{…}} with the real name at every click:

utm_source=facebook&utm_medium=paid_social&utm_campaign={{campaign.name}}&utm_term={{adset.name}}&utm_content={{ad.name}}&platform={{site_source_name}}

The builder's Meta ads preset fills these in for you. How to see which ad brought each lead.

What about Google Ads, WhatsApp, YouTube and email?

Where	Suggested tags
Google Ads	`utm_source=google&utm_medium=cpc&utm_campaign={campaignid}`, in the campaign's final URL suffix. Google fills in `{campaignid}`.
WhatsApp broadcast	`utm_source=whatsapp&utm_medium=broadcast&utm_campaign=…`
YouTube description	`utm_source=youtube&utm_medium=video&utm_content=the-video-name`
Instagram bio	`utm_source=instagram&utm_medium=social&utm_content=bio`
Email newsletter	`utm_source=newsletter&utm_medium=email&utm_campaign=…`

How do you see the clicks and leads from your UTM links?

Google Analytics shows visits by source, medium and campaign. ownyourclick goes further: save the link as an ownyourclick UTM link and you get a short link (go.ownyourclick.com/your-page) that counts every click by source, hour, country and device. Add our tag to your site and it counts visits, leads and purchases too, with the person's details in your Google Sheet. How UTM links work.

Questions

What do people ask?

Is this UTM builder free?+

Yes, completely, and it works without signing up. The link it builds is yours to use anywhere.

Are UTM parameters case-sensitive?+

Yes. Google Analytics treats Facebook and facebook as two different sources, so keep every tag lowercase. The builder does it for you.

Do UTM links hurt SEO?+

Not on links you share in ads, posts, emails and bios. Just don't put UTMs on links between pages of your own website, as they overwrite where visitors really came from in your analytics.

My UTM link is long and messy. Can I shorten it?+

Yes. Save it as an ownyourclick UTM link to get a short go.ownyourclick.com link that also counts every click. That needs an account; the 7-day trial is free, with no card.

Where do I put UTM parameters in Facebook ads?+

In Ads Manager, in the ad's URL parameters field under Tracking, not in the website URL. Meta's dynamic parameters such as {{ad.name}} are filled in when someone clicks.

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